Digital printing is the process of making prints from an electronic file. The artwork is created on a computer and directly printed onto the material. The flexibility and versatility of digital printing has made the production method very popular. Here are 7 advantages of digital printing:
- 1. Material Versatility
What can you print on? The printer featured above is the Swiss Q Print Nyala. It can print onto acrylic, aluminium composite panels, wood, tarpaulin, polyester, polycarbonate, polystyrene, (high-density) PVC, flexible foam panels, glass and metal. Due to technological advances, even heat-sensitive materials such as textiles, films and paperboards can be printed onto.
- 2. Time Efficiency
Full colour prints are completed once the computer and material alignment has been sorted. Meaning end products can be produced and delivered much quicker than traditional printing methods of using printing plates.
- 3. Small Volume Production
You can print one-off productions and create custom prints, rather than MOQ (minimum order quantity)and potentially losing business.
- 4. 3D Ink Layering
With quick drying innovation, ink layering creates prints you can see AND feel. Ink layering is even able to produce Braille text.
- 5. Environmentally Friendly
Digital printing reduces ink waste because it ejects ink only to the parts to be printed. It also removes the process of cleaning plates after printing.
- 6. Unskilled Labour
The technology in digital printing is constantly refreshing and advancing. The process to print does not require a skilled labourer with knowledge of blending ink and pressing.
- 7. Design Flexibility
The need for flexibility will only increase demand for digital printers and presses. Clients will increasingly seek out equipment from their manufacturers that can deliver faster turnaround times with lower inventory.
Digital printing’s popularity can only continue to grow, especially when business’ need to economise while still marketing their products and services to the maximum.
The advantages of digital printing mean that today’s customers can enjoy cost-effective, high-quality, accurate, and short-run colour printed products within the shortest possible time frame.