As the festive season fast approaches, the Australian economy has a chance at revival following a turbulent year for Australian businesses through the COVID-19 pandemic. Australian Made has launched an initiative campaign encouraging all Australians to ‘Buy Australian Now and Support Aussie Jobs.’
The campaign seeks to influence the purchasing decisions of Australians to drive support for Australia’s manufacturing industry and local jobs. Australia’s over reliance on imported products has been highlighted during the COVID-19 pandemic, with many people turning to onshore grown and manufactured products.
The famous Australian Made, Australian Grown (AMAG) logo is the true mark of Aussie authenticity. It’s Australia’s most trusted, recognised and widely used country of origin symbol.
“A thriving manufacturing sector is critical to Australia’s economic future and prosperity. It continues to be a tough year for some of our Australian manufacturers and growers, so rallying behind these businesses is essentially one of the most Australian things we can do. Every dollar spent on locally made and grown products has a direct impact on the livelihoods of Aussie growers and manufacturers, as well as the wider community,” said Australian Made Chief Executive, Ben Lazzaro.
It pays off to buy Australian products. Horizon Research surveyed 4,404 participants across Canada, China, France, United Arab Emirates, United Kingdom and United States of America about the Australian Made logo and Australian products and found the following findings.
Lazzaro goes on to say, “let’s take a long-term view and increase our level of manufacturing self-sufficiency. While there will always be a requirement for imports, it’s important we get the balance right between local and offshore manufacturing, to ensure Australia’s long-term prosperity.”
The Australian manufacturing industry currently employs 843,900 people in Australia – a drop of 50,000 since the beginning of the COVID-19 pandemic. Higher demand for Australian products will lead to a stronger economic future, bringing money back into the economy and providing job opportunities in the industry.