Interactive Product Destination
A unique, custom built interactive product destination for a leader in Marine Technology.
Black Lab Design were tasked with designing and developing a distinctive display unit to house Raymarine's latest range of Marine equipment. The unit had to embody innovation, much like Raymarine's products whilst staying true to the brand's identity and imitating naval architecture in its appearance.
Designing the Solution
The process would start with sending a suite of different design concepts to the client. For this, we use highly detailed renderings of CAD designs so the client can view a highly realistic representation of the final product in-situ.Â
This makes the decision a lot for easier for the customer as we guarantee that our final built product will perfectly match the renders that were viewed. Â
The process would start with sending a suite of different design concepts to the client. For this, we use highly detailed renderings of CAD designs so the client can view a highly realistic representation of the final product in-situ.Â
This makes the decision a lot for easier for the customer as we guarantee that our final built product will perfectly match the renders that were viewed. Â
The chosen design, shown in the sketch and render above, was selected for the its distinguishably ‘naval’ features with sleek, curved lines, tapered shape and symmetry.Â
It would house a mix of Raymarine’s multifunctional products on all four sides, acting as simple and effective demonstration platform to drive sales.Â
The Finished Result
The landed product was true to the original design concepts and included the following features:
– Internal power management and supply
– LED backlit logos and LED trim around main panels
– Raymarine Radar on top of unit
– Acrylic panels to house products
– Solid steel base designed to allow transportation with pallet jack or forklift
