When COVID-19 hit the world, large enterprises were quick to reinvent their customer experiences. For many, this meant digitising their built environments with 3D capture technology, a transition the company Matterport is at the forefront of.
Matterport’s spatial computing platform turns buildings into data making every space more valuable and accessible. In the world of retail, as lockdowns swept through the world and digital expenditure rose, Matterport conducted a global survey to determine whether physical locations for stores would still hold a prominent role in sales or if a digital landscape was enough.
The results proved an openness and willingness to shop online through digital twins of stores, however “shopping experiences” and their tactility and sociability aspects are engrained in many cultures and a complete transition online is not feasible in our society yet.
Despite it being clear that physical stores still have a future in the world of retail, this does not exclude a digital and physical store running concurrently to reach a wider audience.
As a number of Matterport case studies show, 3D virtual stores are already driving a shift in culture – a movement which is being felt on an international scale. Other industries such as; construction, real estate and restoration are open to the potential of Matterport’s digital twins. For example, digital transformations are an effective method to survey an existing building and use the data to report on the building layouts and conditions to manage maintenance and develop remodelling plans.
Other benefits of creating a digital transformation of a built space include;
Staff Initiation and Training: 3D walkthroughs of workspaces or stores help new employees understand their new surroundings without needing an in-person walkthrough. By helping new employees learn their way their new working space, means they can hit the ground running when they start, effectively minimising the time required to train new recruits on-site.
Remodelling and Rebranding on Deadlines: Once a space is digitally transformed, platforms like Matterport captures the data needed for wall dimensions, ceiling height and other physical details of a space that an in-person visit may have missed.