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Woolies X Transforms Customers Shopping Experience

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Woolies X is a relatively new part of the Woolworths Group, combining digital, e-commerce, data and customer divisions. The sector implements new initiatives across their stores with a focus on better serving their customers and improving their shopping experiences to be safer, more efficient and more informed.

Woolies X goal is “to create better experiences together for a better tomorrow. We do this by reimagining the everyday in terms of how we bring Woolies to our customers digitally across web, app and our in-store media, how we bring our online shopping and delivery services to life, and how we grow relationships with each of our customers through our Everyday Rewards loyalty program and more.”

Ensuring customers shop safely:

Pick Up Locker: With a growing number of customers looking for fast and contactless shopping, particularly throughout COVID, Woolies X has been testing new technologies that give their customers an easy, contactless, convenient way to collect their online shopping.

Granville is the first store to offer the ‘Pick up’ locker service, which allows customers to collect their online orders within seconds. Here at Black Lab Design we collaborated with Woolworths to see this innovative vision come to life.

Q-Tracker: a new tool that uses real-time data to show the length of the queue to enter our stores. By helping you plan when and where you shop before you leave home, Q-Tracker makes it easy to avoid busy periods, save time and shop with your safety in mind.

This app helps Woolworths customers achieve and maintain social distancing in store.

Australia’s #1 food and grocery website attracts an audience of over 5 million customers weekly, as increasingly more customers use the group’s digital platforms for food and product inspiration, as well as more personalised, effortless and connected experiences.

“As we enter into our next phase of growth and continue to evolve our customer ecosystem, we require a different way of thinking and working,” Woolworths Group CEO Brad Banducci says.

“Woolies X is a response to the changing retail and media landscape that both us and our supplier partners are trying to navigate. We have the ability to reach customers everyday with personally relevant messages via our unique programs and our owned in-store, digital and social media channels,” he said.

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